Digital Tourism

Tapping into global megatrends to boost Scotland’s tourism economy

In a recent report Scottish Enterprise identifies ‘megatrends‘ that Scotland can tap into to massively boost their tourism economy.

Our ebook defines how, through:

  • A 12 point Action Plan for rural communities to boost their economies through creating personalized holiday experiences.
  • SEO and content marketing strategies for harnessing the ‘Outlander effect’, the global interest in Scotland cultivated through popular TV shows and movies.
  • How small towns like Lanark can harness the latest Augmented Reality technologies to create unique visitor experiences.
  • Utilizing ‘Customer Service Journey Mapping’ to ensure a consistent world class experience for destination visitors.

Download: 14 page PDF

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