Lesson 4, Topic 1
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Simple, Effective SEO for Tourism

digitalscotland July 26, 2021
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Highlights from the live interactive tutorial – a plain English session on how to improve SEO for your tourism business.

With expert guest David Goldie, from Mackerel Media. www.mackerelmedia.co.uk

David has over 14 years of experience in Digital Marketing and has a thorough understanding of how digital can provide innovative and often complex solutions to meet client business objectives. David has extensive experience spanning most digital marketing channels including Search (organic, paid and shopping), Display Advertising, Social Media, Content Generation, Outreach & Link Development Strategies.

David has been involved in development and delivery of digital workshops supporting Digital Tourism Scotland and Edinburgh Tourism Action Group for a number of years, and has worked with many travel and tourism businesses over the last 14 years: from Airlines to Agents such as Thomas Cook, to Attractions and Hospitality providers. Present Scottish clients include five star attractions Scotch Whisky Experience and Dewars Aberfeldy Distillery.

Also featuring Neil Rudram, from Edinburgh Corn Exchange, www.edinburghcornexchange.com