Tapping into global megatrends to boost Scotland’s tourism economy

Our Digital Tourism section is intended to support Scottish regions plan and execute strategic marketing campaigns.


Our ebook defines:

  • A 12 point Action Plan for rural communities to boost their economies through creating personalized holiday experiences.
  • SEO and content marketing strategies for harnessing the ‘Outlander effect’, the global interest in Scotland cultivated through popular TV shows and movies.
  • How small towns like Lanark can harness the latest Augmented Reality technologies to create unique visitor experiences.
  • Utilizing ‘Customer Service Journey Mapping’ to ensure a consistent world class experience for destination visitors.

Download: 14 page PDF

Digital Tourism Action Group