Digital ScotsInnovation ProjectKeynote

Social Tech: Harnessing Technology to Drive Social Transformation

Our Social Tech Digital Nation project seeks to identify, and action, the transformational role technology can play in bettering society, tackling deep issues such as poverty and homelessness.

Our Social Tech Digital Nation project seeks to identify, and action, the transformational role technology can play in bettering society, tackling deep issues such as poverty and homelessness.

‘Social Tech’ refers to Social Technology, the category of technology that seeks to identify and apply how it can enable social transformation.

Social Business

First we can consider the broader context of how business in general is taking on an increasingly social role, aka ‘Social Business’.

‘Social Business’ is an evolution that disregards the rule that businesses only make money, and only charities do social good. They define ways of making money that improve the society’s they exist within, as a better commercial strategy too.

it is driven by entrepreneurs who are Motivated By Impact. and includes best practices such as ‘Social Impact Investing‘, where we broaden this ideal to society as a whole, that we will all be better off when we’re all better off, the rising tide.

As legendary management guru Michael Porter explains in this Harvard Business Review article Social Businesses are commercial organizations that synchronize social good and their own profit making.

This may seem obvious but evidence abounds of the cliche that for some to profit others must lose out and suffer. Michael prescribes a new methodology, Shared Value, for how this strategy can be understood and implemented, highlighting:

Companies must take the lead in bringing businesses and society back together.

Scottish Social Tech Pioneers

To encourage growth of the trend in Scotland we’ll be showcasing entrepreneurs leading this field, such as Gavin Neate and his venture WelcoMe.

Gavin is pioneering #Tech4Good, an entrepreneurial solution for ensuring businesses are suitably cognizant of the needs of disabled and visually impaired visitors to their stores, hotels and airports, and also for governments to ensure all their facilities are equally welcoming.

Gavin has won multiple awards for his pioneering work, including the Entrepreneur of Excellence at the National Diversity Awards, winning the Super Connect for Good competition, Best Assistive Technology CEO and the TechNation Rising Star.

digitalscotland

Editor of DigitalScot.net. On a mission to build a world leading Scottish digital nation.

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