Digital Marketing
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Best Practices
Promote Your Scottish Business With a Podcast
Podcasting offers a highly engaging format for reaching potential customers and enhancing your digital brand.
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Best Practices
Succeed with Stampede – Montpeliers Group Boosts Customer Engagement AND Saves Staff Time
Stampede enables busy Edinburgh brasserie to quickly and easily capture dining experience feedback.
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Best Practices
Harnessing the ‘Outlander Effect’ for Scottish Digital Tourism
Scotland's heritage offers a goldmine of what is truly valued most in today's online world - Storytelling that stimulates the…
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Best Practices
Content marketing for Scottish businesses
Scottish businesses can harness great content marketing to drive web traffic and commercial success.
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Best Practices
The Power of Facebook Ads and Video to Drive Leads and Sales
Chris Torres of the Tourism Marketing Agency shared insights on how to leverage Facebook ads to stand out from the crowd.
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Best Practices
Scotland: Grow Global – Marketing to the World in the Era of Coronavirus
An interview with Brand Director Cat Leaver to discuss Scotland's changing international marketing strategy post Covid-19.
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