Best PracticesMarketing

Twitter Marketing 101 – An Entrepreneurs Guide


Grow your Digital Business

Are you an entrepreneur? Do you own a business? Do you plan to establish a business this year? Or perhaps, you’ve been around for a while now?

Do you seek to grow your customer base and grow internationally? Perhaps this New Year, you have a goal to find the effective means to advertise your business, market your brand, to gain more customers across the globe, and expand your business substantially.

A critical success factor of every business person is having a great marketing strategy and knowing where and how to advertise your brand.

It may not be news to you now that social media today is the most effective place to market your business and brand.

Do you know how many people from all corners of the world, who are on social media? Imagine getting up to one-third of them to become your customer!

Social media marketing enables you to reach out to a wider range of people more than you could ever do through other means of marketing. But a very important step to achieving your marketing goals on social media is to know the right place to advertise and how to approach the people there.

Twitter Marketing

Among other social media platforms that support marketing, Twitter is one of the most effective places to market your business and brand.

With about 335 million users and more than a hundred million users active on a daily bases, it offers you the opportunity to meet people of different several kinds, class, and age. Twitter is a network where millions of users share news and at the same time, interact with each other.

It allows you to broadcast your updates across the web, referred to as tweets. Twitter offers more leverage to a business-to-business or marketing company than other kinds of business. This is important, so you determine how successful your business might become on this particular social media.

The first step to implementing your marketing plan on twitter is, creating your official business page or ‘handle’. Ours is @DigitalScotNews.

A business page or handle on Twitter positions you as dependable, trustworthy, and an experienced service provider in the target market. A business page serves also as a portfolio where you can upload content, which enables your audience and visitors to explore your brand.

When creating a business page or handle on Twitter, two things are vital as they also contribute to the outcome of your business. Your official name and logo say a lot about your business. It tells the people who you are and what you do. It tells them a lot about your products and services and what is in for them.

A part of your goals is to create a positive and lasting impression in the heart of people on Twitter. You want your brand to make them feel something when they say the name and what does the major part of these jobs is your business name and logo.

A business name is a very important factor in the success of your brand on Twitter. Your name represents you. A business name plays a vital role in a brand’s growth and perception, meaning that it can completely make or break you. Below is why a good business name is important.

  1. It is the First Thing Customers See

The saying, “The first impression matters a lot,” cannot be overemphasized. Making a powerful impact immediately is a necessary key to branding success. The first thing a customer interacts with is a name.

A business name is like a first handshake; it says a lot about the person and makes a powerful impression. A catchy unique name can also help customers remember you, and our first goal is to strive to be memorable and retain customers.

Margot Bushnaq, the founder and CEO of BrandBucket, offers this advice: “The shorter and easier it is to spell and pronounce the better.” A unique business name has the power to build a long-lasting relationship between a business establishment and customers. So it has to convey the right message.

  1. It Represents You

Have you ever wonder why people choose a product or a company over another? The company’s name does most of the footwork.

An appealing name has the power to persuade people and hopefully gain their attention for your business. While you are not always available to advertise your business to everybody and convince them to buy your products, your brand name does the job for you. It draws the people’s attention to your business and products and eventually, makes them your customer.

Once you have created an official business page on Twitter, the only thing you might need to do constantly and consistently is being active on your page and making use of contents to advertise your brand and products or services.

The next important secret to marketing success on Twitter is developing effective marketing strategies. Success on Twitter is not about gaining thousands and millions of followers and likes each day alone, but also being to convert most of these people into long term or lifetime customers.

Just like other types of business environment, marketing strategies and plans are vital to achieving success. Social media, especially Twitter is as competitive as the natural business environment. You have here a lot of competitors offering similar services.

Keeping that in mind would also help you design effective strategies to help you thrive on Twitter. Here are a few questions you might need to ask yourself to help you develop effective marketing strategies.

  • What distinguishes my brand from other competitors?
  • What makes my brand more reliable?
  • What am I hoping to achieve through on this platform?
  • Who is your target audience?
  • Are they on Twitter?
  • What are my chances of succeeding here?
  • What message do I want to send to my audience through marketing?

Your business type should inform and drive your social media marketing strategies. Determine if your potential customers are on Twitter before engaging them and marketing your business and brand on social networks.

  1. Build up your followers on Twitter

You must know by now that the number of customers you have determines how successful your business will be, eventually. Building up a huge following on social media gives you a huge advantage in gaining a greater number of customers from across the world.

A very important step to promoting your business of Twitter is to build up your followers. The more followers you have, the more you opportunity you have to advertise your business across a large number of people and sell your products to them, and the greater the chance you have to gain more customers and build up your business. This is not an option, it’s a necessity.

You might wonder how you can build up your following on Twitter.

  • Be consistent and active on Twitter. We all know that consistency is a very important key to the success of every business and everything else. The more consistent you are on twitter the greater the impression you will create and the more relevant you become.
  • Post relevant tweets and contents in a very attractive manner. People are more attracted to things and contents that are interesting, classy, and beautiful. If your tweets and contents are boring, you risk the chance of gaining more followers. Make sure your tweets are interesting. Before you create tweets or contents think about people, especially your followers and what they may tend to love about your business and the best way to present it to them.

Observe Customer Behavior and follow it. If you observe trends, you will notice that customers now are more drawn to short videos and images, so avoid bulky texts. Quality is key and not quantity. Since you are here to offer services to customers, give them what they want.

  1. Implement Twitter Cards

I believe you want every tweet you send on Twitter to stand out. Setting up Twitter cards are a great way of building up your following and advertising your business across  Twitter community.

With Twitter cards, you can attach images, videos, and media experiences to tweets, helping to drive traffic to your website. Simply add some lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.

There are different Card types, such as Summary Card, Summary Card with Large Image, App Card, and Player Card. Visit the Twitter community to learn more about how to set up Twitter Cards.

  1. Using Paid Social Media Advertising and Marketing (Twitter ads)

If you are active on social media, particularly FaceBook, Twitter, and Instagram, you may have seen advertisements about several business brands appearing on your pages.

Paying for sponsored adverts on Twitter is in fact, the most effective means to reach millions of people as possible on the social platform. The objectives of this means of marketing are to raise awareness, grow engagement, and boost conversions. Advertising on Twitter makes it easy to find the right people, capture their attention, and get results. For instance, you have a travel blog, the paid Twitter ads help you target the exact audiences that are likely to be very interested in your services and would even seek your expertise.

Particularly, I love paid social advertising because it is a highly cost-effective way to expand your reach. Twitter offers incredibly granular targeting capabilities, allowing you to focus your budget on exactly the type of people that are most likely to be interested in your business. Twitter ads are designed to help you connect with a wide range of audience, get results that drive action, and add value to your business.

You can choose your audience based on demographics, behaviours, or contact information. Their ad formats are eye-catching, and flexible, having the potentiality to grab attention at first sight and convert visitors into customers.


Every business needs customers to be successful and constantly engaging with their customers is one of the vital customer services necessary in business.

Successful converting many of the people you meet online to consistent customers is a huge success and getting them to leave comments on your e-commerce website continually is another important success.

It is important that your website has a comment box visible and directly below your posts. Remove all barriers to commenting, such as requiring people to log in. leave fields for name, email, and comment.

I urge you to always encourage your customers to comment at the end of each post.

  1. Building your list

Building an email list as soon as possible is definitely one of the best steps to take after creating your e-commerce website. It is an exceptional strategy to make promote your business.

For instance, you had a hundred people who visited your blog in a day, and of course, you may want to get about 10 to 15 out of the hundred followers to sign up for your list. The aim of this is to promote your brand and services to them in the future.

And if you have an Auto Responder, you can use it to create series, which would automatically send them an email every day as a way to motivate them and also a strategy to promote your brand and services to them. You don’t have to wait for months or years after you start your e-commerce business to do this. You can begin the very first moment you obtain a list because as you would always remember, your goal is to get people who are willing to spend their money on your list.

Note that, to achieve this, you need an Autoresponder. I recommend Aweber and iContact. They are both great and offer incredible services to e-commerce websites.

  1. Using RSS FEEDS

You may want to ask, “What is an RSS Feed?”

An RSS Feed is principally a reminder for active consistent readers, which informs them whenever you have a new blog post. This is perhaps, the most vital part of a website.

There is software, such as Feedburner, that assist you in managing all your feed updates. All you may need to do is to register with them on their website. Sign up, create a code, and update your RSS link to that of the Feedburner.

Feedburner is such fantastic software that also offers an email update script that e-commerce websites can make use of to update their readers on the latest posts.

If you wish to make use of this package, log in on again, click on Publicize and then, Email Subscription and a code will be given to you. Add this code as a widget on your blog. This would require you to edit your RSS widget, but do not worry, it is really easy. Below are steps you should take to edit your RS widget:

  • Step one: Login on your WordPress Admin
  • Step two: Click on Appearance
  • Step three: Click on Widgets
  • Step four: Click on RSS
  • Step five: Then paste the email code and saves the changes.

Once this is done, your readers will always receive an email or RSS message that would prompt them to take a look at your website and also be able to subscribe for updates whenever you add a new post.

Good customer service is the best way to grow a business. Some small e-commerce stores do not know how necessary it is to keep up with their audience even outside their website. Engaging with your audience says to them that they are very important to you and not just a means to an end. Some ways you can do this include, replying to comments, responding to queries from your contact form, joining conversations on social media and sending a note of thanks to their emails, not just emails about sales.

Through these, you will build a stronger relationship with your readers and learn one or two things about what they want—a way to become an expert in the services you offer.

Digital Scotland
Editor of the site.

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